Ambitiouz Entertainment

Ambitiouz Entertainment
Ambitiouz Entertainment logo.jpeg
Official logo
Parent companyAmbitiouz Group (Pty) Ltd
Founded2015; 7 years ago (2015)
FounderKgosi Mahumapelo
Distributor(s)Nyce Entertainment
Country of origin South Africa
LocationMidrand, South Africa

Ambitiouz Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo. The label was founded in April 2015 and houses notable acts including, G-Star Da Hustler, Lucky Man, MeekTrapBorn, Malome Vector, Kid Tini and Blaq Diamond.[1][2]


2015–2016: Birth and growth

The label was birthed in the first half of 2015, boasting 3 unknown acts, namely Emtee, Fifi Cooper and B3nchMarQ. In just a few months, these acts were considered some of the biggest names in the South African music industry, thus cementing Ambitiouz Entertainment as one of the most sought after record labels in South Africa.

2017: A-Reece, Fifi Cooper, B3nchMarQ & Flvme exit & controversy

The record label went under much scrutiny after artists Fifi Cooper, B3nchMarQ, A-Reece, and Flvme left the label in a very public and ugly fight.[3][4] The artists claimed that they decided to part ways with the record label due to financial disagreements.

In late 2017, the record label filed a lawsuit against former artist Cooper, banning her from performing any and all songs that she had released while under the label. This caused an uproar from fans and supporters of the artist. The political party EFF stepped in to assist Cooper in the legal battle, which she eventually won.[5]

2018–present: Amanda Black lawsuit and more exits

Mid-2018, their biggest act at the time, Amanda Black announced that she would be parting ways with the controversial record label and signed a joint-venture with Sony Music Entertainment. She then proceeded to sue the record label for over 1 million Rand that was owed to her for unpaid performances, which she won. Following Amanda Black's exit were Emtee, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts, Saudi & NEO. In May 2020, Sjava departed the label.[6]


  • Zandie Buthelezi [7]


Studio albums

Year Artist Album Title Album details Certification
2015 Fifi Cooper 20FIFI
Emtee Avery
  • Released: 4 December 2015
  • Formats: CD, digital download
RiSA: 2x Platinum
2016 Sjava Isina Muva
  • Released: 22 July 2016
  • Formats: CD, digital download
RiSA: Gold
A-Reece Paradise
  • Released: 21 October 2016
  • Formats: CD, digital download
Amanda Black Amazulu
  • Released: 11 November 2016
  • Formats: CD, digital download
RiSA: 3x Platinum
2017 Emtee Manando
  • Released: 15 September 2017
  • Formats: CD, digital download

Extended plays

Year Artist EP Title EP Details
2016 A-Reece Cutaways EP
  • Released: 29 September 2016
  • Formats: Digital download


  1. ^ Dayile, Qhama (11 April 2016). "Ambitiouz artists on the rise". DRUM Magazine. Retrieved 29 May 2016.
  2. ^ Makhubo, Phumla (8 December 2015). "HIP HOP PAIR ON THE RISE!". Daily Sun (South Africa). Retrieved 29 May 2016.
  3. ^ "Fifi Cooper, B3nchmarq and A Reece Leave Ambitiouz | People Magazine". Retrieved 2017-12-29.
  4. ^ "The leaving of Ambitiouz Entertainment artists shouldn't come as a surprise". ZAlebs. Retrieved 2017-12-29.
  5. ^ "EFF offers to help Fifi Cooper fight Ambitiouz Entertainment". Retrieved 2017-12-29.
  6. ^ Sjava indlalifa [@Sjava_atm] (26 May 2020). "Statement by Sjava: Sjava departs Ambitiouz" (Tweet). Retrieved 26 May 2020 – via Twitter.
  7. ^ "Artists". Ambitiouz Entertainment. 15 June 2018. Retrieved April 16, 2020.
  8. ^ "20Fifi by Fifi Cooper". 13 November 2015. Retrieved 29 May 2016.

External links